Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Work
Year: 2004
Type: article
Source: Journal of Interactive Marketing
Institutions Bauhaus-Universität Weimar, Kansas State University, Hanover College, Bowling Green State University
Cites: 32
Cited by: 5,418
Related to: 10
FWCI: 60.06
Citation percentile (by year/subfield): 100
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Sustainable Development Goal Reduced inequalities
Open Access status: closed