Kevin P. Gwinner
Author
Alternate names K. Gwinner, Kevin P. Gwinner, K. P. Gwinner, Kevin Gwinner, Kevin Patrick Gwinner
Institution Kansas State University
Past institutions Kansas State University, University of Mississippi, East Carolina University, Arizona State University
H-index: 30
I10-index: 39
Works count: 50
Citations count: 18,500
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
2004 · Thorsten Hennig‐Thurau, Kevin P. Gwinner, et al. · Journal of Interactive Marketing
Relational Benefits in Services Industries: The Customer's Perspective
1998 · Kevin P. Gwinner, Dwayne D. Gremler, et al. · Journal of the Academy of Marketing Science
Understanding Relationship Marketing Outcomes
2002 · Thorsten Hennig‐Thurau, Kevin P. Gwinner, et al. · Journal of Service Research