Digital Marketing and Social Media
Topics
Description: This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, cus... more
Related topics (siblings) Access Control and Trust, African Sexualities and LGBTQ+ Issues, African Studies and Ethnography, African studies and sociopolitical issues, Anarchism and Radical Politics +218 more
Subfield (parent): Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Works count: 119,600
Citations count: 1,701,000