Dwayne D. Gremler
Author
Alternate names Dwayne D. Gremler, Dwayne. D . Gremler, D Gremler, D. D. Gremler, Dwayne Gremler
Institution Bowling Green State University
Past institutions Bowling Green State University, College of Business Administration, University of Idaho, Arizona State University
ORCID: Yes
H-index: 40
I10-index: 52
Works count: 84
Citations count: 22,210
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
2004 · Thorsten Hennig‐Thurau, Kevin P. Gwinner, et al. · Journal of Interactive Marketing
Services Marketing: Integrating Customer Focus Across the Firm
1996 · Valarie A. Zeithaml, Mary Jo Bitner, et al.
Relational Benefits in Services Industries: The Customer's Perspective
1998 · Kevin P. Gwinner, Dwayne D. Gremler, et al. · Journal of the Academy of Marketing Science