Factors Affecting Online Advertising Recall: A Study of Students
Work
Year: 2003
Type: article
Source: Journal of Advertising Research
Authors Peter J. Danaher, Guy W. Mullarkey
Institutions University of Auckland, Shellharbour Hospital
Cites: 33
Cited by: 189
Related to: 10
FWCI: 9.582
Citation percentile (by year/subfield): 97.16
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Sustainable Development Goal Quality education
Open Access status: closed