Guy W. Mullarkey
Author
Alternate name Guy W. Mullarkey
Institution University of Auckland
Past institutions University of Auckland, Shell (Netherlands), Shellharbour Hospital
H-index: 5
I10-index: 5
Works count: 5
Citations count: 521
Factors Affecting Online Advertising Recall: A Study of Students
2003 · Peter J. Danaher, Guy W. Mullarkey · Journal of Advertising Research
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
2006 · Peter J. Danaher, Guy W. Mullarkey, et al. · Journal of Marketing Research
Factors Affecting Online Advertising Recall: A Study of Students
2003 · Peter J. Danaher, Guy W. Mullarkey · Journal of Advertising Research