An assessment of the use of partial least squares structural equation modeling in marketing research
Work
Year: 2011
Type: article
Institutions Kennesaw State University, Ludwig-Maximilians-Universität München, University of Newcastle Australia, Universität Hamburg, Hamburg University of Technology +1 more
Cites: 115
Cited by: 6,778
Related to: 10
FWCI: 158.4
Citation percentile (by year/subfield): 99.99
Domain: Social Sciences
Open Access status: closed