Kennesaw State University
Alternate name Université d'État de kennesaw
Parent institution University System of Georgia
ROR: Yes
Works count: 12,650
Citations count: 231,200
PLS-SEM: Indeed a Silver Bullet
2011 · Joe F. Hair, Christian M. Ringle, et al. · The Journal of Marketing Theory and Practice
Partial least squares structural equation modeling (PLS-SEM)
2014 · Joe F. Hair, Marko Sarstedt, et al. · European Business Review
An assessment of the use of partial least squares structural equation modeling in marketing research
2011 · Joe F. Hair, Marko Sarstedt, et al. · Journal of the Academy of Marketing Science