The role of influencers in the consumer decision-making process
Work
Year: 2020
Type: article
Abstract: In the contemporary globalised markets opinion leaders play a vital role in the process of the purchasing decision-making of consumers. Thanks to their individual skills, specific knowledge or their p... more
Source: SHS Web of Conferences
Authors Štefan Žák, Mária Hasprová
Institution University of Economics in Bratislava
Cites: 17
Cited by: 95
Related to: 10
FWCI: 17.82
Citation percentile (by year/subfield): 100
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Sustainable Development Goal Peace, justice, and strong institutions
Open Access status: diamond