Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling
Work
Year: 2018
Type: article
Abstract: Partial least squares structural equation modeling (PLS-SEM) has become a key method in international marketing research. Users of PLS-SEM have, however, largely overlooked the issue of endogeneity, w... more
Institutions Michigan State University, Mitchell College, University of South Alabama, HHL Leipzig Graduate School of Management, Monash University Malaysia +2 more
Cites: 94
Cited by: 727
Related to: 10
FWCI: 50.52
Citation percentile (by year/subfield): 99.99
Domain: Social Sciences
Sustainable Development Goal Partnerships for the goals
Open Access status: green