An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market
Work
Year: 2018
Type: article
Abstract: Purpose The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in... more
Source: PSU Research Review
Author Jalal Rajeh Hanaysha
Cites: 64
Cited by: 250
Related to: 10
FWCI: 29.72
Citation percentile (by year/subfield): 100
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Sustainable Development Goal Peace, justice, and strong institutions
Open Access status: diamond