The role of content marketing in social media content communities
Work
Year: 2017
Type: article
Abstract: Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engagin... more
Author Charmaine Du Plessis
Institution University of South Africa
Cites: 43
Cited by: 105
Related to: 10
FWCI: 11.6
Citation percentile (by year/subfield): 95.07
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
APC paid (est): $601