The effect of social media communication on consumer perceptions of brands
Work
Year: 2014
Type: article
Abstract: Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the imp... more
Authors Bruno Schivinski, Dariusz Dąbrowski
Institution Gdańsk University of Technology
Cites: 116
Cited by: 798
Related to: 10
FWCI: 78.83
Citation percentile (by year/subfield): 100
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green