Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth
Work
Year: 2002
Type: article
Source: Journal of Euromarketing
Authors Pamela Kiecker, Deborah Cowles
Institution Virginia Commonwealth University
Cites: 39
Cited by: 191
Related to: 10
FWCI:
Citation percentile (by year/subfield): 95.83
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed