Management, Economics, and Public Policy
Topics
Description: This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, s... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 85,460
Citations count: 171,300