Consumer Market Behavior and Pricing
Topics
Description: This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brand... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Packaging Perceptions and Trends, Consumer Perception and Purchasing Behavior +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 44,190
Citations count: 953,000
Interaction terms in logit and probit models
2003 · Chunrong Ai, Edward C. Norton · Economics Letters
Information and Consumer Behavior
1970 · Phillip Nelson · Journal of Political Economy
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 · Cheryl Burke Jarvis, Scott MacKenzie, et al. · Journal of Consumer Research