Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns
Work
Year: 2005
Type: article
Source: European Financial Management
Cites: 60
Cited by: 104
Related to: 10
FWCI: 1.285
Citation percentile (by year/subfield): 94.6
Subfield: Finance
Domain: Social Sciences
Open Access status: closed