OpenAlex | COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Work

Year: 2020

Type: article

Source: Journal of International Consumer Marketing

Authors Russell J. Zwanka, Cheryl L. Buff

Institutions Western Michigan University, Siena College

Cites: 29

Cited by: 404

Related to: 10

FWCI: 57.95

Citation percentile (by year/subfield): 99.99

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Sustainable Development Goal Good health and well-being

Open Access status: closed