OpenAlex | Impact of brand experience on loyalty

Impact of brand experience on loyalty

Work

Year: 2018

Type: article

Source: Journal of Hospitality Marketing & Management

Authors Chuan Huat Ong, Lee Heng Wei, T. Ramayah

Institutions University of Wollongong Malaysia, Universiti Sains Malaysia

Cites: 91

Cited by: 190

Related to: 10

FWCI: 18.89

Citation percentile (by year/subfield): 99.99

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed