Entrepreneurial Marketing by Networking
Work
Year: 1999
Type: article
Abstract: This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.
Authors Audrey Gilmore, David Carson
Institution University of Ulster
Cites:
Cited by: 149
Related to: 10
FWCI: 3.918
Citation percentile (by year/subfield): 97.08
Subfield: Strategy and Management
Domain: Social Sciences
Sustainable Development Goal Peace, justice, and strong institutions
Open Access status: bronze