Mental Accounting and Consumer Choice
Work
Year: 2008
Type: article
Source: Marketing Science
Author Richard H. Thaler
Institutions St Petersburg University, Cornell University
Cites: 14
Cited by: 3,560
Related to: 10
FWCI: 82.75
Citation percentile (by year/subfield): 99.82
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Sustainable Development Goal Decent work and economic growth
Open Access status: closed