The effect of entrepreneurial marketing on outcome goals in SMEs
Work
Year: 2012
Type: article
Abstract: This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualit... more
Cites: 59
Cited by: 148
Related to: 10
FWCI: 1.259
Citation percentile (by year/subfield): 96.15
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Sustainable Development Goal Decent work and economic growth
Open Access status: bronze