Co-creation experiences: The next practice in value creation
Work
Year: 2004
Type: article
Source: Journal of Interactive Marketing
Authors C. K. Prahalad, Venkat Ramaswamy
Institutions University of Michigan, Mary Kay (United States)
Cites: 15
Cited by: 5,827
Related to: 10
FWCI: 28.27
Citation percentile (by year/subfield): 99.98
Subfield: Marketing
Domain: Social Sciences
Open Access status: green