Building strong brands in a modern marketing communications environment
Work
Year: 2009
Type: article
Author Kevin Lane Keller
Institution Dartmouth College
Cites: 28
Cited by: 1,042
Related to: 10
FWCI: 24
Citation percentile (by year/subfield): 97.74
Subfield: Marketing
Domain: Social Sciences
Sustainable Development Goal Industry, innovation and infrastructure
Open Access status: closed