OpenAlex | Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance

Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance

Work

Year: 2012

Type: article

Source: International Journal of Internet Marketing and Advertising

Authors Iryna Pentina, Anthony C. Koh, Thuong T. Le

Institution University of Toledo

Cites: 23

Cited by: 95

Related to: 10

FWCI: 6.378

Citation percentile (by year/subfield): 96.71

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Sustainable Development Goal Decent work and economic growth

Open Access status: closed