Robert W. Palmatier
Author
Alternate names Robert Palmatier, Robert. W. Palmatier, Robert W. Palmatier
Institutions University of Washington, Paccar (United States)
Past institutions Paccar (United States), University of Washington, Iowa State University, Colorado State University, Dublin City University +5 more
H-index: 54
I10-index: 91
Works count: 174
Citations count: 16,860
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
2006 · Robert W. Palmatier, Rajiv P. Dant, et al. · SSRN Electronic Journal
The Role of Customer Gratitude in Relationship Marketing
2009 · Robert W. Palmatier, Cheryl Burke Jarvis, et al. · Journal of Marketing
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
2007 · Robert W. Palmatier, Rajiv P. Dant, et al. · Journal of Marketing