Cheryl Burke Jarvis
Author
Alternate names Cheryl Burke Jarvis, Cheryl Jarvis, C Jarvis
Institution Florida Atlantic University
Past institutions Florida Atlantic University, Southern Illinois University Carbondale, Arizona State University, Indiana University Bloomington
H-index: 14
I10-index: 16
Works count: 19
Citations count: 8,754
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 · Cheryl Burke Jarvis, Scott MacKenzie, et al. · Journal of Consumer Research
The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions.
2005 · Scott MacKenzie, Philip M. Podsakoff, et al. · Journal of Applied Psychology
The Role of Customer Gratitude in Relationship Marketing
2009 · Robert W. Palmatier, Cheryl Burke Jarvis, et al. · Journal of Marketing