OpenAlex
Experiential Marketing
Work
Year: 1999
Type: article
Source: Journal of Marketing Management
Author Bernd H. Schmitt
Cites:
Cited by: 2,427
Related to: 10
FWCI: 10.45
Citation percentile (by year/subfield): 98.37
Topic: Consumer Behavior in Brand Consumption and Identification
Subfield: Marketing
Field: Business, Management and Accounting
Domain: Social Sciences
Sustainable Development Goal Decent work and economic growth
Open Access status: closed