Journal of Interactive Marketing
Source
ISSNs 1094-9968, 1520-6653
Source type: journal
Publisher: SAGE Publishing
Alternate names Interactive marketing, JIM
Fully open access: No
In DOAJ: No
Article Processing Charge: $1,800
2yr mean citedness: 7.014
H-index: 153
I10-index: 581
Works count: 882
Citations count: 101,400
Co-creation experiences: The next practice in value creation
2004 · C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
2004 · Thorsten Hennig‐Thurau, Kevin P. Gwinner, et al. · Journal of Interactive Marketing
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
2014 · Linda D. Hollebeek, Mark S. Glynn, et al. · Journal of Interactive Marketing