The Journal of Marketing Theory and Practice
Source
ISSNs 1069-6679, 1944-7175
Source type: journal
Publisher: Taylor & Francis
Alternate names Journal of marketing theory & practice, JMTP
Fully open access: No
In DOAJ: No
2yr mean citedness: 6.53
H-index: 100
I10-index: 641
Works count: 932
Citations count: 63,010
PLS-SEM: Indeed a Silver Bullet
2011 · Joe F. Hair, Christian M. Ringle, et al. · The Journal of Marketing Theory and Practice
Customer Engagement: Exploring Customer Relationships Beyond Purchase
2012 · Shiri D. Vivek, Sharon E. Beatty, et al. · The Journal of Marketing Theory and Practice
The Process of Customer Engagement: A Conceptual Framework
2008 · Jana Bowden · The Journal of Marketing Theory and Practice