Spanish Journal of Marketing - ESIC
Source
ISSNs 2444-9695, 2444-9709
Source type: journal
Publisher: Emerald Publishing Limited
Fully open access: Yes
In DOAJ: Yes
2yr mean citedness: 9.155
H-index: 44
I10-index: 123
Works count: 148
Citations count: 5,874
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
2017 · Francisco Muñoz‐Leiva, S. Climent-Climent, et al. · Spanish Journal of Marketing - ESIC
Impulse buying behaviour: an online-offline comparative and the impact of social media
2018 · Laura Aragoncillo, Carlos Orús · Spanish Journal of Marketing - ESIC
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
2021 · Ghazanfar Ali Abbasi, Janani Kumaravelu, et al. · Spanish Journal of Marketing - ESIC