Marketing Theory
Source
ISSNs 1470-5931, 1741-301X
Source type: journal
Publisher: SAGE Publishing
Alternate name MT
Fully open access: No
In DOAJ: No
2yr mean citedness: 3.196
H-index: 97
I10-index: 492
Works count: 661
Citations count: 41,740
Service-dominant logic: reactions, reflections and refinements
2006 · Robert F. Lusch, Stephen L. Vargo · Marketing Theory
Value co-creation in service logic: A critical analysis
2011 · Christian Grönroos · Marketing Theory
The concept of perceived value: a systematic review of the research
2007 · Raquel Sánchez‐Fernández, María Ángeles Iniesta Bonillo · Marketing Theory