International Journal of Advertising
Source
ISSNs 0265-0487, 1759-3948
Source type: journal
Publisher: Taylor & Francis
Alternate name IJA
Fully open access: No
In DOAJ: No
2yr mean citedness: 6.433
H-index: 111
I10-index: 1,055
Works count: 1,986
Citations count: 67,410
Netnography: Doing Ethnographic Research Online
2010 · Stephanie O’Donohoe · International Journal of Advertising
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
2011 · Shu‐Chuan Chu, Yoojung Kim · International Journal of Advertising
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
2017 · Marijke De Veirman, Veroline Cauberghe, et al. · International Journal of Advertising