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Marketing Science
Source
View works
ISSNs
0732-2399,
1526-548X
Source type:
journal
Publisher:
Institute for Operations Research and the Management Sciences
Fully open access:
No
In DOAJ:
No
2yr mean citedness:
5.994
H-index:
234
I10-index:
1,587
Works count:
2,315
Citations count:
231,300
Top works
View all
The Antecedents and Consequences of Customer Satisfaction for Firms
1993
·
Eugene W. Anderson
, Mary W. Sullivan
·
Marketing Science
Cited by 4,613
Mental Accounting and Consumer Choice
1985
·
Richard H. Thaler
·
Marketing Science
Cited by 4,342
Mental Accounting and Consumer Choice
2008
·
Richard H. Thaler
·
Marketing Science
Cited by 3,560
Key stats
year
open access
topic
type