Journal of Marketing Communications
Source
ISSNs 1352-7266, 1466-4445
Source type: journal
Publisher: Taylor & Francis
Fully open access: No
In DOAJ: No
2yr mean citedness: 2.808
H-index: 82
I10-index: 579
Works count: 875
Citations count: 30,610
Building strong brands in a modern marketing communications environment
2009 · Kevin Lane Keller · Journal of Marketing Communications
The effect of social media communication on consumer perceptions of brands
2014 · Bruno Schivinski, Dariusz Dąbrowski · Journal of Marketing Communications
Understanding online firestorms: Negative word-of-mouth dynamics in social media networks
2013 · Jürgen Pfeffer, Thomas Zorbach, et al. · Journal of Marketing Communications