Journal of Marketing Management
Source
ISSNs 0267-257X, 1472-1376
Source type: journal
Publisher: Taylor & Francis
Alternate names JMM, MM, Journal of marketing management
Fully open access: No
In DOAJ: No
2yr mean citedness: 3.071
H-index: 145
I10-index: 1,656
Works count: 2,481
Citations count: 109,800
Experiential Marketing
1999 · Bernd H. Schmitt · Journal of Marketing Management
Celebrity Endorsement: A Literature Review
1999 · B. Zafer Erdoğan · Journal of Marketing Management
Demystifying customer brand engagement: Exploring the loyalty nexus
2010 · Linda D. Hollebeek · Journal of Marketing Management