Journal of Business-to-Business Marketing
Source
ISSNs 1051-712X, 1547-0628
Source type: journal
Publisher: Taylor & Francis
Fully open access: No
In DOAJ: No
2yr mean citedness: 2.833
H-index: 48
I10-index: 262
Works count: 584
Citations count: 10,580
Social Exchange Theory and Research on Business-to-Business Relational Exchange
2001 · C. Jay Lambe, C. Michael Wittmann, et al. · Journal of Business-to-Business Marketing
Customer Value Assessment in Business Markets:
1992 · James C. Anderson, Dipak C. Jain, et al. · Journal of Business-to-Business Marketing
Relationship Value in Business Markets: The Construct and Its Dimensions
2005 · Wolfgang Ulaga, Andreas Eggert · Journal of Business-to-Business Marketing